MOCK UP - FEATURE ARTICLE

This is my mock up of my feature article for my bhangra magazine. It is perfectly how i would like i to be as it shows the feature article, pictures of khal and also a kind of bhangra vs. rnb picture.

Various bhangra artists

this is a video of some bhangra artists performing.
i think it stereotypically shows the "bhangramuffin".
i also think after watching a couple of bhangra music videos myself that the main audience of bhangra music IS the Bhangramuffin.

imran khan - bewafaa

another example of bhangra music. it can vary from upbeat and lively to very slow and emotional, but the main cause of that is the meaning of the song if people can understand it.

IMRAN KHAN- UNFORGETTABLE ALBUM ADVERTISING

http://www.youtube.com/watch?v=LeNSMX_-F_4&feature=related

imran khan advertising his new album "unforgettable".

thought it would be good to put it on because he's advertising his new album.

Examples of bhangra

http://www.youtube.com/watch?v=xfRvVg0It1c = imran khan, a very well known artist in the bhangra music world

difference between bollywood and bhangra

http://www.youtube.com/watch?v=vCTW2GfcepQ = This is a very good example of a bollywood song, featuring 2 of bollywoods best actors.

http://www.youtube.com/watch?v=2W7c2L_JYy8&feature=related=




This is a very well known song in the bhangra music world.

As you can probably pick out, modern bhangra and bollywood are 2 totally different things, modern bhangra originates in the UK, while bollywood HQ is in India.

BHANGRA MAGAZINE RESEARCH 1

This is a front cover of a advertising campaign for a Bhangra event that is goin to be held shortly. It contains some of the main artists in bhangra music, i.e. bobby friction especially because he has been a bhangra music producer as well. This is good because it has some well known artists included in it. This would appeal to bhangra music lovers all around the uk mostly, and especially to those who live in london because it is their home city. people who would fit into this would be socio economic class from around B-E.

It would also be aimed at mainly males because bhangra music is sterotypically aimed and pictured as being male dominant.

Feedback - 6/12/09

Good progress Luqy! Keep this up and remember to keep blogging for homework too!

Research:
- Which publisher will publish your magazine? Look at ones that publish similar magazines (Institution) Link to the website etc...
- circulation ( audience figures) for music magazines?

Planning ( see the 'Before you Blog' handout - last 2 pages)

Remember to define and explain what kind of music magazine you are going to make - do some research into Bhangra music/artists etc... pop some videos on your blog

Include..

- Moodboards

-mock ups of pages

-location shots

-props/costume list

- rough draft of feature article etc...

Miss McNulty

AUDIENCE- MASLOWS HIERARCHY OF NEED

Using maslows hierarchy of need, i can find out that my target audience will have the aspects of:

-SELF ACTUALIZATION- because i is a bhangra music magazine, there are not many out there on the market and so it is very creative, even more if it contains the right contents.

-ESTEEM- If my magazine reaches its target audience, it will create a sense of achievement and proudness as there are not many bhangra music magazines on the market, so people would be less afraid to not read/buy them.

-LOVE/BELONGING- because it is a bhangra music magazine, the biggest audience it is aimed at and appeals to is asians, so it will give them a sense of belonging as it will be one of the very few bhangra magazines they have seen, and so will feel more comfortable talking about asian lifestyle and things associated with this.

AUDIENCE- PSYCHOGRAPHIC PROFILING

Young and Rubicams cross cultural consumer characteristics basically explain that different people have different personal aspirations, and so split them up into 4 categories: mainstreamers, aspirers, succeeders and reformers.

My target audience will be most likely to fall under the mainstreamer category because of the typical stereotypical "bhangramuffin".

As explained, bhangramuffins are a kind of dual personality depending on who they are with and the crowd they are mixing with. They are all mainly mainstreamers because they want to blend in, so they buy well known brand names to do this. Also, the asian community is very large, so the target audience is very large as well, so there will be more success for my music magazine if it is aimed at the mainstreamers and if it contains the perfect content to keep them interested.

GRASS (Demographic Profiling) Target Audience

The gender that my music magazine will mainly be aimed at will be young asian teenagers as they listen to the majority of Bhangra music. the race is obviously going to be asians mainly, but i have noticed quite a few white teenagers listen to bhangra music as well, but mainly race issue will be asian. The age range will vary from about 16-25 because most asian people around this age listen to bhangra, not many elderly people do. Finally, the socio economic status of my target audience will be around B - D.

HISTORY OF BHANGARMUFFINS- taken from uktribes.com

Parallel lines…
Bhangra Muffins take their name from the Jamaican-inspired raggamuffins, a word whose etymology suggests the old English word ‘ragamuffin’ for shabbily-clothed, dirty child – perhaps the polar opposite of the look both raga and Bhangra Muffins aim for. Many similarities can be drawn between the two cultures. Both share an obsession with materialism, particularly visible status symbols like watches, jewellery, trainers, cars and designer clothes. They strive to project a can-do persona to make anybody think twice about disrespecting them – verbally or physically. The whimsical Bhangra Muffin (long gelled hair, neon yellow Moschino drainpipes, incorrect use of patois) that roamed the street in the late 90s is fading into obscurity, if indeed they ever truly existed outside of style magazines.


…but dual identities
Sliding between mainstream street culture and their own Asian street culture, Bhangra Muffins are creating dual identities – subtly altering slang, jewellery motifs and musical references, depending on where they are and who they are mixing with. Driving through non-Asian areas they blast UK garage, US gangster rap and ragga – only switching the CD changer to Desi Beats Part 2 as they near predominantly Asian populated areas.

The future
As Asian youths become an accepted part of British street life – particularly with such a growing demographic of mixed-race youth – Bhangra Muffins will become less distinct from their black and white contemporaries. However, they’ll become and increasingly everyday force in British culture. Over the past five years bhangra samples have become a standard part of hip hop and dancehall. The music and culture that feeds the bhangramuffin will continue to be absorbed and appropriated by the tribes closest to it – and eventually into the mainstream, just as black Britons have found their culture absorbed by the mainstream (listen to the elongated vowels and slang of Britain’s playgrounds for proof of that). The Bhangra Muffin is aware, however, that’s where, for the time being, their influence in mainstream street music ends. Instead their scene incorporates ever-increasing amounts of outside influences from the garage, drum’n’bass, hip hop, R’n’B and dancehall scenes and this is likely to continue.

MOOD BOARD 1

SOME VERY GOOD INSPIRATION

MUSIC MAGAZINE CONVENTIONS

Different conventions of music magazine covers.

Firstly, the images used on and in the magazine must fit the target audience. Every magazine has a target audience which they aim to get across to, so they must use apropriate pictures and also the name of the magazine because it needs to fit into the style of the magazine and also the target audience. Also, the colour scheme has to fit in as well, e.g. black, dark colours for rock, punk music, bright red, blue whites for rnb hip hop etc.

Also, the mode of address, which is the way the text, magazine gets across to the audience, usually most common one used is direct address, when it is a head torso shot of the artist looking directly out of the cover, which entices the reader in and helps them buy it. There is also indirect address, but this is when the person looks away, but is not the convention, but has been used before.

Music magazines also tend to use stars and celebrities on their front covers to increase sales because eveyone knows a famous artist, so they will buy it because they are admired and are seen as inspiration and kind of role models to others. The only reason they are used is because they want to either promote a new product or album/music, or just to promote the magazine.

Contents pages should be bright and colourful so it persuades the reader to read on and keeps them interested. Like the front cover, it should be dominated by pictures and there is also a list of contents mixed in with the pictures.

The feature article(double page spread) should consist of headlines and subheadings to briefly explain the story to the audience. Language used here is usually funny witty and humorous to keep the reader happy and interested.

Contents page for preliminary task. Analysis has been done and included in older posts, " analysis of prelim task"

Preliminary task -

This was my preliminary task that i had 2 do for part of my coursework. I added it late because there was a slight problem with the computer and the pictures were not uploading.

Analysis of my preliminary task has been posted in older posts.

This is a very good cover for vibe magazine because they use a high profile star, beyonce and they put her in with the red/white contrasting colours.

This magazine stands out because the target audience for it would be 16-25 yr old males mostly, but also females, but males more because vibe have used beyonce, and have portrayed her as the sexy attractive rnb artist. The title stands out, and also the fact she is wet, and it says interesting sexy facts about her, the seductive look she is giving makes all of it stand out more. People who would buy this would probably be in socio-economic status of around B-E.

Feedback 23/11/09

A good start Luqy and some good analysis of your prelim task - you do need more work on your research - this should be now being done as homework.

The first genre you should be analysing is music magazines - outline the conventions and then look at covers, contents pages and feature articles and think about the following questions...

- Do they follow typical conventions of music magazines? If not why?

- Who is the target audience (GRASS) and how have they been made to appeal to them?

- Do they successfully make the audience want to read on? ( Cover and contents?)

- why do they work?

In research you need a little more on audience - who is you target audience (Demographic - GRASS and psychographic profiling - Young and Rubicon) Also how will your product appeal to its audience - use MAslow too.

Audience questionnaires are needed - to your target audience - and feedback on this - charts and graphs are always good!

Go onto the ABC website to find out audience/circulation figures for magazines too - is there a market out there for your product?

Now move onto planning this week - ( see the last two sheets on the 'before you blog' handout) Start your mood boards, rough mock up of pages, props list, shooting schedule etc....

GENRE

For my project, i have decided to create a Bhangra music magazine because firstly it appeals to me, and secondly the audience who are mainly asians are very interested in this and there are not many Bhangra music magazines that they can get their hands on. I also chose it because it has never been done before and i thought that it would be good to do as i have some fresh ideas and thoughts for the magazine. In the Bhangra music genre, there are two types, the traditional Bhangra and the modern westernised Bhangra. I have chosen to do the modern westernised one because it appeals to quite a lot of young people who listen to a lot of this kind of music.

The music magazine is a hybrid because it involves Bhangra music, but it is also a way of life, it is integrated into our everyday life, especially for people who listen to this music, they start to think about the music, then the bigger picture, e.g. going to asian weddings, eating asian foods, even learning to speak indian, gujarati, punjabi etc. I am also thinking of including some lifestyle topics in my magazine e.g. relating it to asian food.

ANALYSIS of prelim. task

My preliminary task was to create a cover and contents page of a new college magazine. I am going to upload my preliminary task shortly because something is wrong with uploading it in college. What i liked about my cover was that it was quite catchy because it used bright colours, that could also be associated with learning, education, etc. and also, because it gives some interesting sub headings about what goes on in college, the sneak peek into the staff rooms etc. which i think would make every student have an interest in it and want to buy it. What i liked about my contents page was that it was very "busy", meaning there was a lot of action going on and was very active. It was also good because the layout of all the separate parts was good and all in the right places. However, what i didn't like about the front cover was that i took quite a few good pictures and shots of students but they were not looking at the camera, so i couldn't use them. What i didn't like about the contents page was that there was a bit too much information to take in and that it would drive some of the audience away as they would like something that is appealing and that has that WOW! factor and catches them instantly.

What i could have done to make my cover better was adjusting the pictures, labels, boxes, headings etc. so it looked even better than it is now, and also to maybe include more pictures of more than one model so it would look even more professional. What i could have done to make my contents page look even better could have been to not put as much info. about the magazine on it, just little hints and statements to say what a certain thing was about on a certain page. Also, if i used various shots of different areas/ students around college, i think this would have made it look even better, but overall, i think my preliminary task was good.

preliminary task- cover

For my preliminary task, i had to create a front cover and contents page of a new college magazine. I had training on how to use indesign and photoshop before i did my task so i had a bit of experience using the new software.

My front cover consisted of different stories, a model and other facts and also a Q&A about the college. i named it SMC weekly. I had some difficulty in uploading the magazine so im just going to have to try later.

research -1

This lesson i started my research, but i havent put my preliminary task on yet because its still scanning and will be ready for next lesson so hopefully put on then. My research consisted of 2 genres for my magazine, rnb and bhangra.

This magazine is xxl magazine, and they have used 50 cent. a very well known hip hop rnb artist for their front cover. This magazine stands out and is good because the target audience for this magazine would be 15-25 yr old black african background men. It is a very masculine cover because of the bold fonts, the handcuffs, the way he is wearing his cap, the pile of money he is sitting on, the bling and jewellery and also the title is very bold and recognisable. people who would buy this magazine would probably fit into socio-economic status of around B-E.

project outline and brief

hello I am luqmaan adam. my product that I have chosen to create a new music magazine for my media coursework in AS. hopefully the music magazine will be either a bhangra magazine or rnb hip hop, but I havent really made that decision yet as to which one i want to choose.