AUDIENCE- PSYCHOGRAPHIC PROFILING

Young and Rubicams cross cultural consumer characteristics basically explain that different people have different personal aspirations, and so split them up into 4 categories: mainstreamers, aspirers, succeeders and reformers.

My target audience will be most likely to fall under the mainstreamer category because of the typical stereotypical "bhangramuffin".

As explained, bhangramuffins are a kind of dual personality depending on who they are with and the crowd they are mixing with. They are all mainly mainstreamers because they want to blend in, so they buy well known brand names to do this. Also, the asian community is very large, so the target audience is very large as well, so there will be more success for my music magazine if it is aimed at the mainstreamers and if it contains the perfect content to keep them interested.