MOCK UP - FEATURE ARTICLE

This is my mock up of my feature article for my bhangra magazine. It is perfectly how i would like i to be as it shows the feature article, pictures of khal and also a kind of bhangra vs. rnb picture.

Various bhangra artists

this is a video of some bhangra artists performing.
i think it stereotypically shows the "bhangramuffin".
i also think after watching a couple of bhangra music videos myself that the main audience of bhangra music IS the Bhangramuffin.

imran khan - bewafaa

another example of bhangra music. it can vary from upbeat and lively to very slow and emotional, but the main cause of that is the meaning of the song if people can understand it.

IMRAN KHAN- UNFORGETTABLE ALBUM ADVERTISING

http://www.youtube.com/watch?v=LeNSMX_-F_4&feature=related

imran khan advertising his new album "unforgettable".

thought it would be good to put it on because he's advertising his new album.

Examples of bhangra

http://www.youtube.com/watch?v=xfRvVg0It1c = imran khan, a very well known artist in the bhangra music world

difference between bollywood and bhangra

http://www.youtube.com/watch?v=vCTW2GfcepQ = This is a very good example of a bollywood song, featuring 2 of bollywoods best actors.

http://www.youtube.com/watch?v=2W7c2L_JYy8&feature=related=




This is a very well known song in the bhangra music world.

As you can probably pick out, modern bhangra and bollywood are 2 totally different things, modern bhangra originates in the UK, while bollywood HQ is in India.

BHANGRA MAGAZINE RESEARCH 1

This is a front cover of a advertising campaign for a Bhangra event that is goin to be held shortly. It contains some of the main artists in bhangra music, i.e. bobby friction especially because he has been a bhangra music producer as well. This is good because it has some well known artists included in it. This would appeal to bhangra music lovers all around the uk mostly, and especially to those who live in london because it is their home city. people who would fit into this would be socio economic class from around B-E.

It would also be aimed at mainly males because bhangra music is sterotypically aimed and pictured as being male dominant.

Feedback - 6/12/09

Good progress Luqy! Keep this up and remember to keep blogging for homework too!

Research:
- Which publisher will publish your magazine? Look at ones that publish similar magazines (Institution) Link to the website etc...
- circulation ( audience figures) for music magazines?

Planning ( see the 'Before you Blog' handout - last 2 pages)

Remember to define and explain what kind of music magazine you are going to make - do some research into Bhangra music/artists etc... pop some videos on your blog

Include..

- Moodboards

-mock ups of pages

-location shots

-props/costume list

- rough draft of feature article etc...

Miss McNulty

AUDIENCE- MASLOWS HIERARCHY OF NEED

Using maslows hierarchy of need, i can find out that my target audience will have the aspects of:

-SELF ACTUALIZATION- because i is a bhangra music magazine, there are not many out there on the market and so it is very creative, even more if it contains the right contents.

-ESTEEM- If my magazine reaches its target audience, it will create a sense of achievement and proudness as there are not many bhangra music magazines on the market, so people would be less afraid to not read/buy them.

-LOVE/BELONGING- because it is a bhangra music magazine, the biggest audience it is aimed at and appeals to is asians, so it will give them a sense of belonging as it will be one of the very few bhangra magazines they have seen, and so will feel more comfortable talking about asian lifestyle and things associated with this.

AUDIENCE- PSYCHOGRAPHIC PROFILING

Young and Rubicams cross cultural consumer characteristics basically explain that different people have different personal aspirations, and so split them up into 4 categories: mainstreamers, aspirers, succeeders and reformers.

My target audience will be most likely to fall under the mainstreamer category because of the typical stereotypical "bhangramuffin".

As explained, bhangramuffins are a kind of dual personality depending on who they are with and the crowd they are mixing with. They are all mainly mainstreamers because they want to blend in, so they buy well known brand names to do this. Also, the asian community is very large, so the target audience is very large as well, so there will be more success for my music magazine if it is aimed at the mainstreamers and if it contains the perfect content to keep them interested.

GRASS (Demographic Profiling) Target Audience

The gender that my music magazine will mainly be aimed at will be young asian teenagers as they listen to the majority of Bhangra music. the race is obviously going to be asians mainly, but i have noticed quite a few white teenagers listen to bhangra music as well, but mainly race issue will be asian. The age range will vary from about 16-25 because most asian people around this age listen to bhangra, not many elderly people do. Finally, the socio economic status of my target audience will be around B - D.

HISTORY OF BHANGARMUFFINS- taken from uktribes.com

Parallel lines…
Bhangra Muffins take their name from the Jamaican-inspired raggamuffins, a word whose etymology suggests the old English word ‘ragamuffin’ for shabbily-clothed, dirty child – perhaps the polar opposite of the look both raga and Bhangra Muffins aim for. Many similarities can be drawn between the two cultures. Both share an obsession with materialism, particularly visible status symbols like watches, jewellery, trainers, cars and designer clothes. They strive to project a can-do persona to make anybody think twice about disrespecting them – verbally or physically. The whimsical Bhangra Muffin (long gelled hair, neon yellow Moschino drainpipes, incorrect use of patois) that roamed the street in the late 90s is fading into obscurity, if indeed they ever truly existed outside of style magazines.


…but dual identities
Sliding between mainstream street culture and their own Asian street culture, Bhangra Muffins are creating dual identities – subtly altering slang, jewellery motifs and musical references, depending on where they are and who they are mixing with. Driving through non-Asian areas they blast UK garage, US gangster rap and ragga – only switching the CD changer to Desi Beats Part 2 as they near predominantly Asian populated areas.

The future
As Asian youths become an accepted part of British street life – particularly with such a growing demographic of mixed-race youth – Bhangra Muffins will become less distinct from their black and white contemporaries. However, they’ll become and increasingly everyday force in British culture. Over the past five years bhangra samples have become a standard part of hip hop and dancehall. The music and culture that feeds the bhangramuffin will continue to be absorbed and appropriated by the tribes closest to it – and eventually into the mainstream, just as black Britons have found their culture absorbed by the mainstream (listen to the elongated vowels and slang of Britain’s playgrounds for proof of that). The Bhangra Muffin is aware, however, that’s where, for the time being, their influence in mainstream street music ends. Instead their scene incorporates ever-increasing amounts of outside influences from the garage, drum’n’bass, hip hop, R’n’B and dancehall scenes and this is likely to continue.

MOOD BOARD 1

SOME VERY GOOD INSPIRATION

MUSIC MAGAZINE CONVENTIONS

Different conventions of music magazine covers.

Firstly, the images used on and in the magazine must fit the target audience. Every magazine has a target audience which they aim to get across to, so they must use apropriate pictures and also the name of the magazine because it needs to fit into the style of the magazine and also the target audience. Also, the colour scheme has to fit in as well, e.g. black, dark colours for rock, punk music, bright red, blue whites for rnb hip hop etc.

Also, the mode of address, which is the way the text, magazine gets across to the audience, usually most common one used is direct address, when it is a head torso shot of the artist looking directly out of the cover, which entices the reader in and helps them buy it. There is also indirect address, but this is when the person looks away, but is not the convention, but has been used before.

Music magazines also tend to use stars and celebrities on their front covers to increase sales because eveyone knows a famous artist, so they will buy it because they are admired and are seen as inspiration and kind of role models to others. The only reason they are used is because they want to either promote a new product or album/music, or just to promote the magazine.

Contents pages should be bright and colourful so it persuades the reader to read on and keeps them interested. Like the front cover, it should be dominated by pictures and there is also a list of contents mixed in with the pictures.

The feature article(double page spread) should consist of headlines and subheadings to briefly explain the story to the audience. Language used here is usually funny witty and humorous to keep the reader happy and interested.

Contents page for preliminary task. Analysis has been done and included in older posts, " analysis of prelim task"

Preliminary task -

This was my preliminary task that i had 2 do for part of my coursework. I added it late because there was a slight problem with the computer and the pictures were not uploading.

Analysis of my preliminary task has been posted in older posts.

This is a very good cover for vibe magazine because they use a high profile star, beyonce and they put her in with the red/white contrasting colours.

This magazine stands out because the target audience for it would be 16-25 yr old males mostly, but also females, but males more because vibe have used beyonce, and have portrayed her as the sexy attractive rnb artist. The title stands out, and also the fact she is wet, and it says interesting sexy facts about her, the seductive look she is giving makes all of it stand out more. People who would buy this would probably be in socio-economic status of around B-E.